Sales Team Survey Analysis

Collated Insights for Chitogel Brand Messaging

Brand Messaging Insights

Clinical & Functional Benefits

The core "what it does" messages. Focus on performance, science, and surgical outcomes.

  • Prevents scarring & adhesions
  • Enhances wound healing & microbiome
  • Maintains osteopatency / sinus patency
  • Rapid hemostasis & stops bleeding
  • Easy to handle & apply
  • Reduces inflammation
  • Reduces revision surgeries
  • Backed by peer-reviewed journals

Patient Experience & Emotional Benefits

The "why it matters" messages. Focus on patient comfort, recovery, and satisfaction.

  • Enhances patient comfort
  • Faster, less painful recovery
  • Better long-term outcomes
  • Eliminates painful packing removal
  • Improves post-op experience
  • "Cleanest he'd ever seen post-op"
  • "Looked as though the patient hadn't even had surgery"

Key Objections & Sales Tactics

Common hurdles and the language used to overcome them.

  • Objection: Prep time & mixing.
  • Tactic: Mix prior to case setup; becomes "transparent to the surgeon".
  • Objection: Cost.
  • Tactic: Competitively priced; saves money by reducing need for other agents.
  • Objection: Using a competitor.
  • Tactic: Highlight better handling, less inflammation, and superior healing properties.

Collated Responses by Question